Fall 2009 Felicia One-shoulder dress
From Young Artist to Contemporary Fashion Designer
An interview with Mariella Sheree, designer at Five At Seven
Q: What motivated you to design? A: I have been drawing in a lot of art classes, since I was a child. When I was in third grade, I was in a fashion show and I told my parents that I was going to be a part of this industry one day. It was a vision I saw when I was young and the artist in me just feels like designing is second nature. So I got my BFA in fashion design, MA in communications, worked various jobs in fashion, and then decided to start my own fashion brand. My motto is “It’s not just my passion, it’s my life!” Q: What’s the idea behind your designs? Who’s your target market? A: Each seasonal collection has a different theme, muse or inspiration, yet still targets young professional women from 21-45 years old. A Five At Seven woman is sophisticated, chic, and contemporary. She generates positive energy and displays a positive image with her whimsical contemporary style. I design for women to empower them, to be confident and independent.......
FGI St. Louis release this announce on their Facebook fan page:
FGI St. Louis is so proud to announce we experienced another year of tremendous growth! We doubled our members since 2011, and are continuing to add incredible talent to our team! With the addition of our Fashion Visionary Luncheon Series and the 2013 Rising Star Awards, we continue to be a leader in the “Business of Fashion”.
Our membership voted on the new board yesterday, and we are very excited about the team!
New Board Members are:
Regional Director Elect: Ellen Ellen Nisenson Soule
Development Co Chairs – Lori Thompson Coulter and Donna Gamache
Marketing and PR – Co Chairs – Jean Ahsmuhs, Mariella Sheree, and Maureen Umlauf
Membership Chair – Christia DeShields
Programming Co Chairs – Ann Higby, Jan Marie Givens, and Caroline Schriewer Bartek
Secretary – Karen Morrow
Treasurer Elect – Ellen Rother
Photo credit: Copyright 2013 Stephen Gamache
FGI St. Louis followed the footsteps of their NY chapter and presented the 1st Annual Rising Star Awards, Jan. 17, 2013 at the St. Louis Woman's Club. Awards were giving out to rising stars from Apparel, Beauty, Retail, Interior, Footwear, and Social Media. The star-studded event was packed with fashion industry key players.
Pictured above FGI STL Rising Star Awards Committee. Photo provided by Copyright 2013 Stephen Gamache.
Visual Merchandising class from Lindenwood University came to visit Five At Seven's studio and office. After a consumer presentation by Designer and owner, Mariella Sheree, the fashion students were put to the test on their visual merchandising skills.
The students worked together as a team and collaborated on a theme based on Five At Seven's consumers. Each student played a role. Together the students used all Five At Seven apparel from previous collections. The end results of the visual display was a success!
Designer Mariella Sheree of Five At Seven was honored to return to Lindenwood University as a judge for the Couture Presentations and Exhibit. 5 teams of fashion students presented their capsule collection for various designers. They were judged on research analysis, trend forecasting, quality of couture gowns, originality, and overall presentation. Mariella gave feedback on their couture designs and encouraged them to achieve their dreams.
Mariella Sheree, designer of Five At Seven, speaks on a panel at Stevens Institute of Business and Arts. She talks about the journey of her career and Five At Seven to the fashion students, along with other fashion and retail professionals. http://www.siba.edu/ecampus/campus-announcements/attention-siba-students-2/
Five At Seven's new offices located in downtown St. Louis garment district: Railway Exchange Building T-REx (right above Macy's)
According to downtownstl.org, from the late 19th century to the end of World War II, the St. Louis Garment District was second only to New York as an American center for fashion design and manufacturing. Today, this vibrant, eclectic district includes a diverse combination of historic warehouses, industrial buildings and commercial structures have been lovingly restored and renovated into contemporary lofts, creative office spaces and retail storefronts. With building names like The Knickerbocker, Bee Hat, Fashion Square, International Shoe, and Garment Row, the district is a marriage of fashion history, architectural splendor, city chic and urban living that offers distinctive shops, a growing array of neighborhood services, and some of the best dining and entertainment destinations in town (downtownstl.org).